Trinity gives publishers a voice. This gives Trinity a face.
Trinity Audio turns written content into audio for Fortune, Variety, Rolling Stone, Billboard, The Hollywood Reporter and Newsweek. 1B monthly player loads. Over 1M monthly listening hours.
Every publisher Trinity sells to lands on trinityaudio.ai first. Today they meet a form. This project replaces that with Ron: a conversational video host, trained on the product, live on the site, having a real conversation with whoever shows up.
The argument Trinity makes to publishers is that voice is moving from a monologue to a dialogue. This is that argument, running on Trinity's own homepage, in the founder's own face.
What the host does
A visitor lands on the site. Ron greets them and takes it from there.
He finds out whether they are a publisher or an advertiser, and takes the conversation down the right path. He asks what they run and how much traffic they carry. He explains the product using Trinity's real numbers, not adjectives. He answers the questions the sales team hears every week.
Then he converts. A booked demo where the visitor is ready, a captured lead where they are not. Either way Trinity's team walks into the meeting already knowing who they are talking to.
This engagement places the host on the homepage. Additional pages, and a host that stays open and keeps talking while the visitor navigates the site, are available as later additions.
He carries Ron's character: direct, fast, funny, opinionated about audio. He is not a support desk and not a brochure.
How we get him live
Ten business days from signature. Trinity's total time commitment is one recording session and one review pass.
Inputs
Trinity sends brand assets, the questions sales actually hears, the real objections, the qualification criteria, and where leads should land. Two business days. This is the input that decides whether the host sounds like the website or like Trinity's best salesperson.
Recording session
60 to 90 minutes with Ron. HopShop provides the script, the direction, the technical setup, and the consent documentation. This is the only gating dependency in the project and it happens in the first three days.
Build the brain
We build the knowledge base, the guardrails, and the qualification logic, and review them with Trinity before anything goes live. Runs in parallel with the replica processing.
Private review
A private link, not a public page. Trinity stress-tests it, including deliberate attempts to make the host quote a price, name a competitor, or promise revenue. Two revision rounds are included.
Live
One script tag. No CMS changes and no development work by Trinity. The host goes live on the homepage. HopShop monitors daily for the first week and reports monthly after that.
What we need, and who owns it
| No. | What we need | Owner |
|---|---|---|
| 01 | Recording session with Ron, 60 to 90 minutes, in the first week | Ron |
| 02 | Signed likeness and voice consent | Ron |
| 03 | Brand guidelines, fonts, colors, logo files | Marketing |
| 04 | Top twenty questions the sales team receives, with approved answers | Sales |
| 05 | Top ten objections and Trinity's approved responses | Sales |
| 06 | Ideal customer profile and qualification criteria | Sales |
| 07 | Current site sessions and demo form conversion rate, for baseline | Marketing |
| 08 | Lead destination: HubSpot object or the existing demo form | Marketing ops |
| 09 | A named approver with authority to sign off on what the host says | Ron |
Delays to the recording session or the sales inputs move the go-live date by the same number of days. The named approver must be confirmed before the private review begins.
What we are measuring
| Focus | Objective | Measure |
|---|---|---|
| Demos | Convert site traffic into booked demos | Host-sourced demo bookings against the current form conversion rate |
| Lead quality | Qualify leads before the meeting | Share of leads captured with role, audience scale and platform |
| Attention | Hold visitors on the page | Session length, questions per session, sessions past three turns |
| Deflection | Answer the repeat questions | Top ten questions answered without human contact |
Booked demos is the primary measure. The rest are reported monthly. If Trinity cannot supply a current conversion rate, the first 30 calendar days live set the baseline and that is recorded in writing at go-live.
What the host will never say
No pricing
The host does not state, estimate, range, or imply pricing, discounts, or revenue terms. Pricing questions route to a human.
No commitments
The host does not commit to roadmap, dates, or features that are not live today, and does not promise revenue or performance outcomes.
No competitors, no client details
The host does not compare Trinity to a named competitor, and does not discuss any client's contract, terms, volumes, or internal setup.
Verified numbers only
The host states only performance statistics from a written verified list approved by Trinity. No other figure is spoken, including approximations.
Disclosure
The host confirms that it is an AI replica of Ron Jaworski whenever asked, and carries a visible label to that effect. The wording of that label is approved by Trinity.
Approval
All host content is approved by Trinity's named approver before go-live. Any change to these guardrails requires written approval from the same person. Every question outside approved scope routes to a human handoff.
The terms that matter
Likeness and voice
Trinity Audio and Ron Jaworski grant HopShop the right to create and operate a video and voice replica of Ron Jaworski solely for deployment on trinityaudio.ai, for the term of this agreement. Trinity retains all rights to the likeness, voice, and brand content. HopShop claims no ownership of any of it. The replica is built and operated on third-party platforms, so processing of the recordings and the resulting models is also governed by those vendors' terms of service and privacy policies, alongside this agreement.
Revocation
Trinity may revoke the likeness grant at any time with written notice. HopShop disables the host within 24 hours of receipt. On termination or revocation, HopShop deletes the replica model, the voice model, the source recordings, and the knowledge base within 30 calendar days, and confirms the deletion in writing.
Ownership
HopShop retains ownership of its platform, tooling, and the underlying host technology, together with the knowledge base, the training, and the configuration built to run this host. Trinity licenses the use of the host for the term of this agreement. The knowledge base is not a deliverable and is not handed over on exit: it is deleted. Trinity's own inputs, its brand content, product information, sales material, and Ron's likeness and voice, remain Trinity's throughout and are unaffected.
Term and exit
The engagement runs for an initial term of 3 months from go-live. At the end of month three both sides review the performance data and decide whether to continue, change plan, or stop. After that it continues month to month and either side may end it with 30 calendar days written notice. Setup fees are non-refundable. On exit the host is switched off and everything built to run it is deleted, as set out above. There is no lock-in and no exit fee.
How time is counted
Notice periods, cure periods, and deletion windows in this agreement are counted in calendar days. Delivery durations, the phases in section 3 and any turnaround commitment by either side, are counted in business days, meaning Monday to Friday excluding public holidays in the responding party's country.
Scope boundary
This Statement of Work covers trinityaudio.ai only. Deployment of the host on any publisher property is expressly excluded and requires a separate channel agreement.
Liability
HopShop makes no guarantee of specific demo or revenue outcomes. Performance metrics spoken by the host are Trinity's own published figures, supplied by Trinity. Neither side is liable for indirect or consequential losses. HopShop's total liability under this agreement is capped at the fees actually paid in the preceding three months.
Publicity
HopShop may identify Trinity Audio as a client and include non-confidential work samples in its portfolio. Use of Trinity's name, logo, or trademarks in press releases, campaigns, or case studies requires Trinity's prior written approval, which will not be unreasonably withheld.
Where this can go
| Addition | What it adds | When it makes sense |
|---|---|---|
| Pages and navigation | The host appears beyond the homepage, and stays open and talking while the visitor moves through the site | When the homepage proves out and Trinity wants the host deeper in the funnel |
| Languages | French, Spanish and German, or any subset | When non-English traffic is material, or Trinity sells into European publisher markets |
| Second replica | A second persona, for example an advertiser-facing host | When the publisher and advertiser conversations need different faces |
| Advertiser path | Its own qualification flow, inventory data and handoff for media buyers | When advertiser traffic justifies its own conversation |
| Publisher sites | The host running on Trinity's publisher clients' sites, sold by Trinity | Under a separate channel agreement. This is the larger opportunity |
| Article host | The host presenting a specific article beside the audio player | When Trinity wants to sell the format itself, not only use it |
| CRM and analytics | Deeper HubSpot workflows, lead scoring, and reporting into Trinity's dashboards | When lead volume makes manual handoff inefficient |
None of this is required for the host to work. It is here so both sides know where the engagement can go. Each item is scoped and quoted before any work starts.
Questions you will have
How is this different from a chatbot on the site?
A chatbot follows a script and answers one question at a time. This is a video host with Ron's face and voice that holds context across a conversation, argues the thesis, qualifies the visitor, and books the meeting. The visitor experience is closer to catching the founder at a conference than to using a support widget.
What does it need from our developers?
Nothing. One script tag in Webflow. No CMS changes and no engineering time, which is the same promise Trinity makes to its own publishers.
What stops it from saying something wrong in Ron's face?
A written guardrail set, approved by Trinity before go-live, that blocks pricing, roadmap, competitor comparisons, revenue promises, and any statistic outside a verified list. Anything outside scope routes to a human. Trinity stress-tests all of it on a private link before the host is visible to anyone.
Can we shut it down?
Yes, at any time and for any reason. Written notice, host disabled within 24 hours, replica, recordings and knowledge base deleted within 30 calendar days with written confirmation.
Do we own the knowledge base?
No. Trinity owns everything it puts in: the brand content, the product information, the sales material, and Ron's likeness and voice. What HopShop builds on top of that, the knowledge base, the training, and the configuration that make the host work, is licensed to Trinity for the term. It is not handed over on exit, it is deleted, and the deletion is confirmed in writing.
What happens when the product or the numbers change?
We update the knowledge base as part of the monthly service. New feature, new metric, new client logo, new objection. Trinity asks, HopShop executes. There is nothing for Trinity's team to operate.
What if it does not perform?
We optimize. We watch the real conversations, find where visitors drop, and adjust the knowledge, the qualification flow, and the tone. That work is included, not billed. And the initial term is three months, so the decision to continue is made on data, not on faith.
10 · Investment
Fees and payment terms
Setup
One time. Recording session, replica training, knowledge base build, guardrail design, deployment, testing, and two revision rounds.
Managed service
The host live on the homepage, hosting and infrastructure, all change requests, knowledge base updates, guardrail tuning, monitoring, and the monthly performance report. One fixed invoice, no usage meter.
Fees for this engagement are being agreed directly between Ron Jaworski and Asaf Amirski. Everything else in this document is final. The figures are filled in before signature.
- All amounts are in USD and exclude applicable taxes and any out-of-pocket expenses.
- Setup is billed 50% on signature and 50% at go-live. The monthly fee is billed in advance from go-live.
- The monthly fee is banded by site traffic. If traffic grows past the band for two consecutive months, both sides move to the next band, justified by the monthly report.
- Additional languages, publisher-site deployment, dashboard integrations, and any second replica are quoted and approved in writing before work begins.
- Fees are fixed for the initial three-month term.
The site becomes the demo
Trinity sells a product that turns content into conversation. Every publisher who comes to buy it will meet that product working, on the homepage, in the founder's own face, before anyone opens a deck.
That is worth more than the demos it books.
Signatures
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