HopShopLiveAnalucia Beltran Diamonds

Client Partnership · Statement of Work

Statement of Work

Lucy, a conversational host for Analucia Beltran Diamonds

Client
Analucia Beltran Diamonds
Contact
Analucia Beltran
Engagement
Conversational Host, Base Package
Duration
Month to month from go-live
Date
August 2026

This Statement of Work is entered into between HopShop LIVE and Analucia Beltran Diamonds, effective on the signature date below. It sets out the scope, the fees, and the terms under which HopShop builds and operates a conversational host on the Client's website. Where this document conflicts with any prior proposal or correspondence, this document controls. Work not described here is quoted separately before it begins.

01The idea

You cannot be on every product page. Lucy can.

Analucia is synonymous with exceptional diamonds. That reputation was built by being present, answering questions, earning trust one conversation at a time.

Lucy is a conversational host trained on your brand, your catalog, and your selling approach. She lives on your website and talks to visitors in real time. She is not a recording and not a script. She listens, answers, and moves people toward a consultation or a purchase.

Over time she becomes the familiar voice of the brand. Customers recognize her. She is always there, always representing your values.

02Scope

What Lucy does

A customer lands on a product page. Lucy greets them and takes it from there.

She explains the piece, the materials, and the craftsmanship. She answers questions about pricing and lead times. She asks what the customer is looking for and suggests what fits. She builds confidence and moves the conversation toward a consultation or a purchase.

She is trained on your products, your price points, and your selling logic: which pieces complement each other, which are high value, which are entry points. She does not say things you would not say. She knows when to push and when to step back.

03Delivery

How we get her live

HopShop does the work. The Client's total time commitment is measured in hours, not weeks.

  1. Choose the host

    We create a replica of Analucia, or select from the HopShop library of professional hosts. The Client picks the face that represents the brand. If a replica is used, the Client confirms in writing that the person consents to the use of their likeness and voice.

  2. Train the brand brain

    We load the catalog and learn the products, the price points, and the stories. We encode the selling logic: complements, margins, entry points, and the lines that matter. This is the part that makes her Analucia's host rather than a generic jewelry seller.

  3. Soft launch

    Optional. We launch quietly to a dedicated page or a limited audience, watch real conversations, and refine before going wide.

  4. Live

    Lucy goes live on the agreed pages. HopShop monitors and optimizes in the background and reports monthly.

04What you get

Included in the monthly fee

Every item below is part of the base package. Nothing here is billed separately.

  1. Live hostHomepage and site

    Lucy, running

    The trained host available on your homepage and site pages, with uptime monitoring and incident response handled by HopShop.

  2. Up to 2,000 / month

    Conversations

    Roughly 65 conversations a day. Usage is reported monthly and reviewed with you before it ever becomes a billing question.

  3. Ongoing

    Knowledge updates

    New collections, price changes, and policy changes are loaded into Lucy's knowledge as part of the service. Integration takes a few days, then she speaks to it with confidence.

  4. Ongoing

    Monitoring and optimization

    We read the conversations, find where she is succeeding and where she is missing, and adjust her knowledge, approach, and tone.

  5. Monthly

    Performance dashboard

    How many conversations, what people asked, where they went. Usage, trends, and engagement in one place.

  6. OptionalAdd-on

    Second host on product pages

    A specialized host focused on collections and purchase intent. Adds $750 to setup and $200 to the monthly fee.

05Timeline

Two to three weeks from approval to live

StageWindowWhat happens
Week 1Host and trainingHost selection or replica capture, catalog load, selling logic encoded, first internal build reviewed
Week 2Review and soft launchClient reviews and approves the host, private test link, optional soft launch to a limited audience
Week 2 to 3LiveEmbed goes live on the agreed pages, monitoring begins, first optimization pass
Month 2Read the signalPatterns are legible by week 2 to 3. By month 2 you know whether this is working for the business

The timeline reflects HopShop's working pace and does not include Client-side review cycles. For each business day of delayed approval or delayed catalog access, the timeline extends accordingly.

06Commercial terms

You are protected

No overage surprises. This is how usage is handled in practice.

  1. Limits are real, and we watch them for you

    If usage is trending toward the monthly limit, HopShop tells the Client before it is reached and explains the options. The Client is never billed above the agreed tier without first agreeing to move.

  2. Consistent overage means a tier conversation

    If the Client consistently exceeds the limit, that is evidence the host is working. Moving to a higher tier is a conversation, not an automatic charge.

  3. Normal fluctuation is absorbed

    Usage up to 50 percent above the monthly average is absorbed by HopShop at no additional cost.

  4. Seasonal peaks are handled in advance

    Two weeks before a known peak such as Black Friday, Cyber Monday, or the holiday period, HopShop reaches out. The Client chooses a temporary tier upgrade for that period, or a one-time event allowance of $500 for an additional 5,000 conversations. Lucy stays online either way.

07Terms

Data, ownership, and exit

  1. What the Client provides

    Catalog and product data, brand and selling context, approval of the host before go-live, placement of the embed on the agreed pages, and a single point of contact for the monthly review loop.

  2. Ownership

    The Client owns its brand content, product data, and any footage it supplies. HopShop owns the platform, the avatar technology, and the underlying models. The knowledge base and training built for the Client belong to the Client.

  3. Data and consent

    HopShop processes viewer interactions, including questions, session data, and transcripts, to operate and improve the host. No personally identifying viewer data is sold. The Client is responsible for the disclosures required on its own site, including that the host is AI, and for its cookie and privacy notices.

  4. Confidentiality

    Each side protects the other's confidential information and uses it only for this engagement. This clause survives termination.

  5. Term and exit

    The engagement runs month to month from go-live. Either side may end it with 30 days written notice. Setup fees are non-refundable. On exit, HopShop hands over the knowledge base and training built for the Client. There is no lock-in.

  6. Liability

    HopShop makes no guarantee of specific sales outcomes. Neither side is liable for indirect or consequential losses. HopShop's total liability under this agreement is capped at the fees actually paid in the preceding three months.

  7. Publicity

    HopShop may identify Analucia Beltran Diamonds as a client and include non-confidential work samples in its portfolio. Use of the Client's name, logo, or trademarks in press releases, campaigns, or case studies requires the Client's prior written approval, which will not be unreasonably withheld.

08Before you sign

Questions you will have

How is Lucy different from a chatbot?

Chatbots follow scripts. Lucy is trained on your products, your values, and your selling approach, and she holds context across a conversation. The customer experience is closer to talking to a person on your team than to using a support widget.

What happens when products or collections change?

We update her knowledge as part of the monthly service. New collection, new pricing, new policy, new story. It takes a few days to integrate.

Can we test with a small audience first?

Yes. We can launch to a dedicated page or a specific segment, review real conversations, and expand once she is right.

What if she does not perform?

We optimize. We watch the conversations, find the gaps, and adjust her knowledge, approach, and tone. That work is included, not billed.

Can you connect her to our CRM or send follow-up emails?

Yes. Email capture, conversation routing to Slack, and CRM handoff are all buildable. They are quoted as an add-on before any work starts.

What if we stop working together?

The knowledge base and training belong to you. We hand over what we built. No lock-in and no exit fee.

09 · Investment

Fees and payment terms

Setup

One time. Host creation or selection, training on brand and catalog, site integration, and soft launch testing.

$3,500one time

Base package

Lucy live on your homepage and site, up to 2,000 conversations per month, knowledge updates, monitoring, and the monthly dashboard.

$1,200per month

Second host on product pages

Optional. Adds a specialized host focused on collections and purchase intent. Selected only if initialed by the Client.

+$750 / +$200setup / month
First month total$4,700

$3,500 setup plus the first monthly fee. Billed on signature. Monthly fees are invoiced on the go-live date and every month thereafter, due within 14 days.

  • All amounts are in USD and exclude applicable taxes and any out-of-pocket expenses.
  • Setup is billed on signature. The first monthly fee is billed on go-live.
  • Custom integrations outside the scope described above are quoted and approved in writing before work begins.
  • Fees are fixed for the first six months from go-live.

This is the start of a long relationship

Lucy does not replace you. She multiplies your reach. She engages customers while you focus on closing, on strategy, on running the brand. She is consistent, she does not have an off day, and she does not leave.

She is an asset that grows with the business. New products, new channels, new opportunities. Lucy is there.

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